Jakarta – Recently, the international company with AI technology, AviviD.ai, announced plans to expand its operations in Southeast Asia, beginning with collaborations with eight prominent media outlets in Vietnam and Indonesia, including a long-term partnership with the local Vietnamese news outlet, Youth Daily.

This collaboration has resulted in significant developments. Amid the gradual phasing out of third-party cookies in 2024, all parties are searching for new alternatives to optimize marketing strategies. Seizing this opportunity, AviviD.ai proactively introduced its artificial intelligence (AI) system to help media outlets effectively increase traffic. The latest collaborations have shown a steady increase in the number of media partners, highlighting the success of replicating the business model developed in Taiwan to international markets.

 As of February 2024, leveraging the strength and innovation capacity of the Taiwanese MarTech company, AviviD.ai has gained over 66 million subscribers in Taiwan. Although the presence of cookies is gradually diminishing, AviviD.ai has utilized its technological advantages to expand in the Asian market. The company is determined to be a pioneering force in the MarTech industry in Asia and bring more innovation and new opportunities to the MarTech market in Asia.

AviviD.ai Partners with Media in Indonesia and Vietnam, Establishing a New Paradigm for Cross-border Collaboration.

As one of the largest markets in Southeast Asia and the fourth most populous country in the world, Indonesia is experiencing rapid growth in e-commerce. According to the "Digital 2023" report by We Are Social, Indonesians are highly influenced by social factors, with around 76% of the population being influenced by ads and various social media when exploring new products. Therefore, precise advertising technology is crucial for e-commerce in Indonesia. Recognizing the immense opportunity in the Indonesian MarTech market, AviviD.ai has partnered with local media.

Through ad placement techniques in the "Retail Management Network" within the LRMN ecosystem (Likr-RMN) and AI data tagging, AviviD.ai successfully entered the Indonesian market in just two years. The company gradually built its reputation in the local MarTech community, showcasing the advantages of the Taiwanese MarTech company.

Two years ago, AviviD.ai formed a solid partnership with the representative Vietnamese media, Youth Daily. AviviD.ai's overseas expansion team noted that Vietnam's understanding of MarTech and AdTech knowledge still required training and guidance in the early stages of implementation.

Through continuous testing and evaluation, AviviD.ai successfully integrated its solution with the Youth Daily platform, bringing significant improvements while ensuring user privacy protection. In 2023, digital ad interaction rates increased by 16.5%. This also opened doors for collaboration between AviviD.ai and other media outlets in Vietnam. Currently, the number of customers in Indonesia and Vietnam has surpassed 8 million, with numbers expected to continue growing. This milestone marks a significant achievement for the Taiwanese MarTech company in international markets.

Taiwan's MarTech Paradigm: AviviD.ai Transfers Taiwanese Advertising Expertise to Southeast Asia

AviviD.ai's partners in Indonesia and Vietnam realize that traditional industries have not yet fully grasped the significant impact of a cookieless future. Market trends are no longer skewed towards advertising businesses but rather towards MarTech business development. With the capability to analyze customer data through its Customer Data Platform (CDP), AviviD.ai introduced 'One ID,' a first-party data alliance ID similar to UID 2.0, and Taiwan's first large-scale marketing platform connecting retail advertising spaces.

Highlighting AviviD.ai's technological strength and leadership in the Asian market, the company has launched its expansion plan in Asia, including partnerships in Indonesia and Vietnam, successfully overcoming cultural barriers and local MarTech limitations, opening a new chapter for the Taiwanese MarTech company to go global!

Moving forward, AviviD.ai aims to expand into other regions of Asia, including Japan, Thailand, Malaysia, and the Philippines. CEO Wing Lin of AviviD.ai stated, "In the process of expanding into the Asian market and achieving business success together, we must not overlook the importance of collaboration, which is more meaningful than competition. By promoting innovation and sustainable business development together, we will open the door to a new era of advertising!" AviviD.ai has made advanced preparations for the Asian market and is welcoming the coming golden age of MarTech. Looking at future trends, AviviD.ai will continue to lead the development of MarTech, bringing more innovation and opportunities to the Asian market.

About AviviD.ai

Founded in 2013, AviviD.ai has extensive first-party push notification capabilities and is committed to developing AdTech and MarTech services across Asia. Based on various online consumer scenarios (including off-site, on-site, and retargeting), AviviD.ai provides tailored AI solutions to drive automated marketing for businesses.

Over the past decade, AviviD.ai's services have expanded to more than 500 e-commerce and media companies, even partnering with leading offline retail brands, breaking down barriers between traditional advertising, media, and retail, achieving cross-media, e-commerce, and retail advertising. In recent years, by providing more accurate delivery data through its LCDP (Likr-Customer Data Platform), AviviD.ai has created new opportunities for the digital advertising industry and will also integrate both online and offline consumer touchpoints to help businesses deliver more precise advertising. In recent years, the company has actively expanded its technology to international markets, with the total number of customers in Vietnam and Indonesia exceeding 8 million.